About myself

 

Few years ago I initiated and managed the rebranding of a global NGO called CISV International. The whole process got me thinking. As I was doing my audit of the third sector I realized not only was this specific NGO needing some fresh thinking and new innovative approaches – the whole sector needed it! Not only that, but I believe all ethical ideas should be better branded.


Read my thoughts on how e.g. non-profits could benefit out of better branding.

 

 

I define myself as 'social entrepreneur'

To make a difference, I decided to set myself up as a consultant offering to build clear, consistent and inspiring brands especially for those organisations and companies who aim to ‘do good’ for the society and environment.

While I am passionate about contributing to the renewal of the third sector, I also work with like-minded businesses in the private sector. My goal is to help all ethical initiatives become more innovative and to receive more positive publicity through creative communications.

I define myself as a social entrepreneur. I'm a member of the Euclid Network, ACEVO and Social Enterprise London.

 

My clients

I offer services both for the third sector (NGOs, nonprofits, foundations, social enterprises) and the private sector. My clients in the third sector include the Finnish nonprofits Arifu and CISV Finland. In the private sector, my customers include Radley Yeldar, Metso Corporation, Corporate Image, Dance Studio Funky and Your English Academy in Madrid.

 

My approach

I believe that whether you are a charity wanting to raise your profile or a business in search of prosperity, the recipe for success is the same as on a personal level: build a healthy self-esteem and rest will flow from there. Consequently I focus on understanding who you and your audiences are, why you are valued, what makes you unique and where you're headed. Only then do we create brands that stand out from the crowd and engage your audience.

In-line with my core values, I keep my operations simplistic and straightforward. I work with other like-minded professionals, consultants and designers to deliver a solution most appropriate to you. My aim is that this will translate into affordable, yet high-quality services that also the third sector can afford.

 

My values

Throw in a bit of inspiring optimism and spice it up with some creativity. Shake and add a spoonful of responsiveness. Stir and finalize off with finest Finnish reliability mixed with Alvar Aalto style simplicity and Voilà! You’ve got the cocktail for success made from my professional brand values.

 

My vision

To become known for designing clear, consistent and inspiring branding especially for those organisations and companies who aim to ‘do good’ for the society and environment. My goal is to help all ethical initiatives become more innovative and to receive more positive publicity through creative communications.


Social entrepreneurship

I'm part of the social entrepreneurial movement. But what is this buzz concept all about? Is it just another bubble or something that's here to stay?

Learn more

 

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