Tässä voit lukea lisää projekteistani. Työn alla on uusia projekteja, joten tule uudestaan kylään katsomaan töitämme.



Sanomalehtimainos CISV Suomelle

An advert designed to promote CISV Finland's upcoming programmes in 2010. It was published in Hufvudstadsbladet which is a Swedish-language newspaper in Finland. The headline in Swedish goes something along the lines: "Experience friendship and the world's diversity". Sounds more engaging in Swedish...

Click to enlarge




Working with Radley Yeldar, London

September 21, 2009 - March 2010

In September 2009 I entered into a six-month partnership with the London-based marketing communications agency Radley Yeldar as part of a new EU pilot programme called Erasmus for Young Entrepreneurs.

The programme is designed to provide new entrepreneurs the opportunity to acquire knowledge and skills by spending time working with an experienced enterpreneur in another EU country.

Radley Yeldar is a London-based creative communications agency, with specialists in branding, corporate responsibility, corporate reporting, employee engagement, digital media, moving image, marketing communications and online investor relations. At Radley Yeldar I'm getting involved with a range of projects including:

_social media
_moving image
_corporate responsibility
_new business development



Magazine redesign: CISV Finland's members mag

CISV Suomen jäsenlehtiVolunteer organization CISV Finland, a member organization of CISV International, publishes an annual members magazine. Finntastico! was given the task of redesigning the content heavy magazine with a tight budget.

The project included
_design of new content structure
_renaming the magazine
_cover design around key theme (CISV's core values)

Download the magazine






Book cover design: The Debate on Turkey

The Debate on Turkey is book by the Finnish author Aaretti Siitonen. The brief was to design a cover that would somehow illustrate the mixed emotions of Turkey's potential integration to the European Union.

Book cover design



Projektitukea ja web design palveluja Metsolle

Metso on yritys, joka ymmärtää hyvin brändinsä merkityksen globaaleilla markkinoilla. Metso äskettäin uudisti yritysimagonsa laajan tutkimusprosessin jälkeen, missä tarkasteltiin yrityksen identiteettiä ja mitä se tarkoitti kaikille sen kohdeyleisöille.

Metson uusi brändi tulee näkymään myös yrityksen uudistuvilla kotisivuilla kuluvan vuoden aikana. Finntastico kutsuttiin auttamaan Metsoa valmistelemaan kotisivujen sisältöä. Finntastico myös auttoi Metsoa analysoimaan kotisivujen käyttäjäystävällisyyttä tutkimalla sivuilla vierailijoiden mielipiteitä.



Rebranding Children's International Summer Villages

CISV brand before


Before: a disparate and out-dated brand identity
Children's International Summer Villages was a global volunteer organization at cross-roads: it wanted to grow, but it didn't know how – or where. Hired as the Marketing and Project Manager to work on the project, Finntastico! founder Antti Kangaslahti identified CISV's out-dated and disparate brand as the biggest obstacle to growth.

While members saw the organization as inclusive, engaging, enthusiastic, friendly and cooperative; externally it was seen as old-fashioned, stagnant, exclusive and only for children. In addition to the gap between internal and external perception, the visual image varied considerably from one country to another, which contributed to the fact that there was little shared understanding over CISV's values, vision and purpose.


After: a clearly defined verbal and visual identity and brand guidelines
A proposal was made to rebrand the 50-year-old organization – a substantial change for a volunteer-led organization steeped in tradition. A web site for the rebranding project was launched to engage CISV's internal membership in the process.

After extensive research for rediscovering the brand identity involving thousands (check out the stats here), lots of stakeholder communications, several focus groups – you name it – CISV's brand was updated. The name was changed to the abbreviation and the logo was modified with an addition of the slogan 'Building Global Friendship' to underpin the new global brand strategy.

The revised brand is now being implemented in over 60 countries worldwide based on the brand guidelines developed. It is on display at To check out how CISV countries around the world are now working according to the new brand guidelines, have a look at CISV Finland and, for example, CISV Spain.


The project included
_brand audit (visual and verbal)
_stakeholder interviews
_competitor audit
_articulation of values, vision and purpose
_primary market research
_internal brand engagement
_retouch of visual identity
_brand architecture
_brand guidelines



Verbaalinen identiteetti: Arifu, faces of Africa

A group of Finnish friends wanted to start a charity to help the refugees of Kongo. The initial idea was to distribute malaria medicine. Finntastico helped the not-for-profit to identify its Unique Selling Proposition and find a name and and a slogan that would give the right message.

Lue lisää projektista


Brand communication: CISV Finland

Vapaaehtoisjärjestö CISV Suomi halusi yhtenäistää organisaationsa identiteetin ja ilmeen järjestön kansainvälisellä tasolla uudistetun brändin kanssa. Finntastico auttoi CISV Suomea toteuttamaan ja julkaisemaan brändin.

Projektiin kuului brändin sovellus eri markkinointimateriaaleihin (kotisivut, postikortteja, julisteita, roll-uppeja sekä jäsenlehden uudistus) sekä brändin sisäinen lanseeraus. Finntastico esitteli uudistetun brändin, sen arvot, tarkoituksen sekä vision – ja lopulta visuaalisen ilmeen järjestön vuotuisessa tapaamisessa Helsingissä. Voit nähdä osan esityksestä alla.





Lue kuinka voin auttaa järjestöäsi, yhteisöäsi tai yritystäsi.